Former WhatsApp Chief Business Officer Neeraj Arora has introduced the launch of his new enterprise referred to as HalloApp that works as an ad-free, personal social community. The newest providing is touted to come back as a “real-relationship network” that permits customers to have real-life conversations with their contacts. Arora has based HalloApp in collaboration along with his former WhatsApp colleague Michael Donohue. Both Arora and Donohue have been amongst the early staff of the moment messaging app that Facebook acquired in 2014. Interestingly, HalloApp has many options that make it an in depth competitor to not simply WhatsApp but additionally Facebook itself.
Arora announced the launch of HalloApp on Twitter. He says that not like conventional social media platforms (learn Facebook), his providing comes with no commercials, bots, likes, and followers and allows you to come on-line for actual associates.
“Our vision at HalloApp is to build a simple, safe, private place for people to connect and share what matters — with the people who matter most,” he said whereas concluding his lengthy thread on Twitter.
HalloApp makes use of entry to your cellphone deal with ebook to attach you with folks out there on its community. However, Arora on the corporate’s weblog mentioned that the platform does not gather, retailer, or use any private data of its customers. He additionally emphasised that chats on HalloApp shall be end-to-end encrypted — one thing has helped WhatsApp acquire traction.
Unlike Facebook and different comparable social media platforms, HalloApp doesn’t use algorithms. It additionally doesn’t serve commercials. However, Arora indicated plans to convey a subscription-based mannequin to supply extra options sooner or later.
The expertise that you will get on HalloApp is just like Facebook and WhatsApp because it lets customers keep related with their shut family and friends whose numbers are there in your contact ebook. You may go for particular person chats or group conversations and may publish pictures about what precisely is occurring.
But nonetheless, Arora has not explicitly talked about WhatsApp — and even Facebook — on his public posts about HalloApp. This may very well be a advertising technique to not identify a specific product on the preliminary stage. He, nonetheless, took a dig at each WhatsApp and Facebook by saying, “No misinformation spreading like wildfire.”
After spending a yr at Google as part of its Corporate Development workforce, Arora joined WhatsApp in November 2011, and labored with the early workforce behind the moment messaging for over seven years before quitting in November 2018. He was one of many key faces even earlier than Facebook acquired WhatsApp for a whopping $22 billion (roughly Rs. 1,64,175 crores). Arora even helped WhatsApp co-founders Jan Koum and Brian Acton signed the Facebook deal.