“Give a Breath for Health” marketing campaign launched on World Health Day to kickstart world effort for buying oxygen and different life-saving provides and therapeutics
Champion goalkeeper Alisson Becker, World Health Organization (WHO) Goodwill ambassador for well being promotion, is kickstarting a brand new world fundraising marketing campaign, titled “Give a Breath for Health,” pushed by the WHO Foundation and WHO. The initiative goals to assist the supply of oxygen and different life-saving provides to well being services treating sufferers with COVID-19 all over the world.
The first donation to the “Give a Breath for Health” marketing campaign, made by Alisson, will contribute with provides to areas within the Amazon and collaborate with the efforts of the Pan American Health Organization (PAHO), WHO regional workplace for the Americas, in assist of the Ministry of Health of Brazil and the State Health Department of Amazonas.
“I am a proud Brazilian and wish my people the best health possible. Working together we can overcome this difficult moment and I will do what I can to help my country, my Region, and the world, during the COVID-19 crisis,” mentioned Alisson, goalkeeper for the Brazilian nationwide soccer staff and Liverpool Football Club. “While vaccines offer great hope to many countries around the world, there remains a desperate need in many areas for supplies of essential medicines and equipment, including oxygen, to help keep people alive in our hospitals and clinics.”
Part of Alisson’s contribution will likely be used to buy non-invasive air flow masks for folks hospitalized in distant components of Brazil resulting from COVID-19. The provides will likely be delivered to eight municipalities within the state of Amazonas: Coari, Humaitá, Itacoatiara, Lábrea Parintins, São Gabriel da Cachoeira, Tabatinga and Tefé.
The remainder of the donation will likely be used to buy gear to fill oxygen cylinders within the municipality of Tabatinga, positioned on the border with Colombia and Peru. These provides will assist resolve a logistical drawback relating to the necessity to ship the cylinders to different areas for refilling.
“We are concerned about the situation in the Americas, where a surge in COVID-19 cases is causing some areas to experience very high occupancy rates at intensive care units and putting health systems at risk of collapsing,” mentioned PAHO Director, Carissa F. Etienne. “As more and more patients require hospitalization, solidarity response efforts like the one led by Alisson Becker can help provide health care workers in the Region with much-needed supplies and equipment, including oxygen, to save lives.”
Oxygen supply is among the many priorities recognized in WHO’s lately launched Strategic Preparedness and Response Plan for 2021, for which the COVID-19 Solidarity Response Fund is in search of to lift funds from people, philanthropies, and corporates.
Anil Soni, Chief Executive Officer of the WHO Foundation, thanked Alisson Becker for his beneficiant assist to well being services within the Americas and for being the driving pressure behind the “Give a Breath for Health” marketing campaign.
“The response to COVID-19 is bigger than any one country or government can manage alone. The ‘Give a Breath for Health’ campaign is an exciting example of how the COVID-19 Solidarity Response Fund can enable anyone, anywhere to support the urgently needed pandemic response efforts of WHO and its partners.”
About the WHO Foundation
The WHO Foundation is an impartial grant-making basis, primarily based in Geneva, that units out to guard the well being and well-being of everybody in each a part of the world, working alongside the World Health Organization and the worldwide well being neighborhood. It goals to assist donors, scientists, specialists, implementing companions, and advocates all over the world in quickly discovering new and higher options to probably the most urgent world well being challenges of as we speak and tomorrow.
The Foundation targets evidence-based initiatives that assist WHO in delivering Sustainable Development Goal (SDG) 3 (To guarantee wholesome lives and promote well-being for all). It is targeted on lowering well being dangers, averting pandemics, higher managing illnesses, and creating stronger well being techniques. It tackles these areas by constructing consciousness and supporting its companions, together with WHO, so that each life is invested in and the world is prepared for any well being emergency that will come up.
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PAHO works with the countries of the Americas to improve the health and quality of life of the population. Founded in 1902, it is the oldest international public health organization in the world. It serves as the WHO regional office for the Americas and is the specialized health agency of the inter-American system. More information at www.paho.org